From “Cable Chaos” to Structured Operations
Client: Kelemen Elektro Ltd.
Industry: Electrical Services (Residential & Industrial)
Engagement: December 2024 – January 2025 (6-week strategic consulting + interim business development support)
The Challenge
The business had strong technical expertise and a solid reputation, but client acquisition relied entirely on referrals. There was no structured offer system, and job scheduling was managed manually by the owner. Administrative work often spilled into late evenings, limiting scalability and efficiency.
The Objective
- Increase the number of high-quality inbound inquiries
- Introduce structured, forward-looking weekly planning
- Build a professional and trustworthy online presence
What We Did
Offer Structuring: Created three clearly defined service packages: “Residential Electrical,” “Corporate Maintenance,” and “24h Rapid Service.”
Online Presence: Developed a fast, conversion-focused landing page and repositioned Google Business and Facebook profiles.
Paid Ads Optimization: Refined Google Ads campaigns with high-intent local keywords and controlled daily budgets.
Process Automation: Implemented a simple inquiry form connected to CRM notifications and appointment scheduling.
Team Operations: Introduced a weekly management meeting structure with team lead involvement.
Results After 6 Weeks
- Inbound inquiries: from 3/week → 5+ per week
- +2 new B2B clients signed
- -40% reduction in the owner’s administrative workload
- Team expansion: hired 1 additional electrician due to more consistent workload