Webshop Repositioning
Client: Életfa Home
Industry: Home Decor / Sustainable Design E-commerce
Engagement: November 2024 – January 2025 (8-week intensive consulting + weekly sessions)
The Challenge
The webshop offered over 50 products, yet monthly revenue stagnated at around €750. The founder managed everything alone—from order fulfillment to customer service and advertising. There was no clear strategy, remarketing was underutilized, and the overall customer experience lacked consistency.
The Objective
- Increase monthly revenue and average order value
- Automate core operational processes
- Reposition the brand toward a more premium market segment
What We Did
Repositioning: Rebuilt the brand around the concept of a “sustainable home.”
Product Focus: Narrowed down to 20 core products and built sales funnels around them.
Upsell & Bundling: Introduced curated product bundles and automated in-cart upsell logic.
Marketing Audit: Re-targeted ad campaigns (Meta + Google) and built a structured remarketing funnel.
Operations: Trained a virtual assistant to take over core operational tasks.
Results After 8 Weeks
- Monthly revenue: €750 → €1,850
- +34% increase in average order value
- -40% reduction in order processing time
- 10 hours/week freed up for the founder, alongside increased revenue